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Google Cloud · BigQuery

Data warehousing and analytics with BigQuery

We bring ERP, e-commerce, CRM, and marketing data together in BigQuery and prepare it for reporting. Reports manually assembled in Excel become dashboards that update automatically.

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What is BigQuery?

BigQuery is Google Cloud's data warehouse that requires no server management. It queries very large datasets with standard SQL and scales storage and compute independently. Queries are billed by the amount of data scanned or reserved compute capacity. It connects directly to reporting tools such as Looker and Looker Studio.

Quick facts

AreaDetails
What it doesA serverless data warehouse that analyzes very large data with SQL, without server management.
Pricing modelBy data scanned per query or a reserved fixed capacity; storage is billed separately. A certain amount of query and storage is free every month.
Who it's forCompanies that want to combine and report on ERP, e-commerce, and marketing data.
Status in TürkiyeThere is no Google Cloud region in service in Türkiye; data is processed in European regions today.

What BigQuery is used for

Opening ERP data to analytics

Loading sales, inventory, and finance data into the warehouse daily, without straining the live ERP database.

E-commerce and marketing

Combining Google Analytics 4, ad, and order data in a single table to see real profitability.

Management dashboards

Panels with Looker or Looker Studio where everyone looks at the same number.

Analysis with AI

Asking questions in natural language and building forecasting models with Gemini.

Queries that drive up BigQuery cost

The most common cause is queries that scan an entire table (SELECT *, queries with no date filter). Partitioning, clustering, and a per-query scan limit reduce cost significantly. We configure these settings from the start during setup.

SSS

Frequently asked questions

Is BigQuery overkill for a small company?

No. BigQuery runs on a pay-as-you-go model, and a certain amount of query and storage is free every month. For small data volumes, the monthly cost is usually low.

Can data be pulled from systems like Logo, Mikro, or SAP?

Yes. We set up regular transfers using a database connection, export files, or integration tools. We schedule the transfer so it does not strain the live system.

Can we migrate from a Teradata or Oracle data warehouse?

Google's data warehouse migration tools and SQL translation services support these migrations. We work out the scope and duration based on your current object count and report dependencies.

Sources

The information on this page is based on the sources below. Products and regulations change, so check them too.

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Let's turn your data into decisions

Share which systems you want to pull data from. We will work out an architecture and a monthly cost estimate.

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